We are working with a small group of race directors this year to test HardTracks on real races. Beta races get live tracking and setup free. Apply below and we will be in touch. What Beta means
Your runners are safe with us.
We never sell, rent or share your runner list. We never market other races to your runners. Your runner data stays with your race.
Your race, live on your own site.
Paste one line into your race website and fans follow every runner without leaving it. It carries your logo and colors, so it looks like part of your race. Share it to Facebook and Instagram with a link card that updates as the race goes.
Safety alerts and messages from Race Control, sent to your phone only when something on course needs your attention.
Race
Choose your race
First name
Mobile phone number
RACE CONTROL1:42 PM
STORM
Lightning moving in. Get off the ridge and away from tall trees. Shelter at the next aid station and wait for the all clear. Reply OK when you are safe.
OK
RACE CONTROL2:31 PM
ALL CLEAR
The storm has passed. All clear to continue. Thanks for checking in. Watch your footing, the trail is wet.
RACE CONTROL3:05 PM
HAZARD
Copperhead on the trail near mile 14. Pass wide and give it room.
SNAKE ON TRAIL
EXAMPLE TEXTS
RACE DAY TEXTS
We only text when it matters.
No reminders. No promos. No race week chatter. If something on course puts runners at risk, Race Control texts every runner who opted in, right away.
Your number is used only for texts about that race. It is never used for anything else and never given, shared or sold to anyone.
THE WHOLE RACE ON ONE MAP
Every check in, live on the terrain.
Every athlete where they last checked in, every aid station and the Sweeper Reaper, live on a topo map. Between stations the dot is an estimate from their pace, and says so.
Texts in the field. Send safety alerts and race updates by text to athletes, crews and volunteers on the course. A text often gets through where data won’t. We set it up with you.
Race day safety texts to athletes who sign up.
Built for small races too. There is a plan for every race.
Nothing to rent or ship Links and QR codes. No gear boxes, no mats to haul.
Tracking to fit your race Chip timing, aid stations and athlete phones, on their own or together.
Texts in the field Send safety alerts and race updates by text to athletes, crews and volunteers on the course. We set it up with you.
A plan for every race From a 50 athlete local race to a big ultra.
What Beta means
We are testing HardTracks on live races through December 31, 2026. Things will change as we learn, and some parts may not work perfectly yet. We set your race up with you, we are reachable on race day, and we want to hear everything that breaks. Keep your own safety plan in place. HardTracks adds to it, it does not replace it.
Pricing is not set yet. HardTracks is in Beta, and Beta races get live tracking and setup free.
How sponsors work on your race
Your race, your sponsors. You pick how sponsors show on your live page, race emails and race video.
Your sponsors only. Add your own sponsors' logos and links. They are the only sponsors on your race, and no HardTracks sponsors appear.
Your sponsors plus ours. Keep your sponsors front and center, and pick HardTracks sponsors you are happy to carry alongside them. Each HardTracks sponsor you carry earns your race a credit off your HardTracks bill.
HardTracks sponsors. No sponsors of your own? Let us fill the space with HardTracks sponsors you approve. This earns your race the biggest credit off your bill.
How it works:
Sponsors show in one strip on your live page, on the end card of race videos, in race emails and in your race report.
Your own sponsors always come first.
You approve every HardTracks sponsor before it shows, and you can block any that compete with your own sponsors.
Sponsors never get your runners' names, emails or phone numbers. See our Data Promise.
Credits come off your HardTracks bill. They are never a cash payout.
After your race you get a free report showing how many people followed it live, to help you sell your own sponsors next year.
You can change your choice any time before race week.
During the Beta, live tracking and setup are free, so sponsor credits start once pricing is set.
Know where every athlete is. Especially when it matters.
What if
4:12 pm.
Lightning on the ridge.
Bib 212 left mile 14 an hour ago and has not reached mile 18.
Where was she last seen?
With HardTracks you know in one tap.
Last seen at every stationEvery check in is stamped with the station and the time, so you always know where an athlete was last seen.
Overdue athletes stand outWhen an athlete is well past their expected time at the next station, Race Control flags them as overdue.
One tap Emergency alertStorm, hazard or course hold: one alert reaches every athlete signed up for race day texts, every station phone and the live page. OK replies come back to Race Control.
Help from the trailAn athlete in trouble can report it from their own phone, with where they are, and it lands in Race Control.
Families follow alongThe live page shows where their athlete was last seen, so families know without calling the race director.
Crews know when to expect themCrews see an arrival estimate at every aid station, updated with each check in.
